Our second interview focuses on Hukoomi, Qatar's e-government portal. Hukoomi is the official gateway to all the information and services you need to live, work, or stay in Qatar. Instead of visiting multiple ministries and waiting in long lines, businesses, citizens and visitors can complete transactions online, saving time and money.
Welcome to the first of our ongoing interview series on organizations in Qatar that are doing great things in the online space. Qatar is deeply invested in the innovation of information technology, and eager to see its citizens adopt new tools and resources as they become available in the global arena.
Organizations that invest substantially in digital communications have an obligation to track their success. Success is best measured in terms of progress toward one’s objectives. And objectives should be more than just getting more pageviews and visits.
Part 1: Discover
Synopsis: The conversations on social media can really tell a rich story about your brand, topic, cause, target audiences, or other area of interest. It is important to develop effective listening techniques in order to make decisions and justify activities based on these stories. As the first in my series on best practices for listening and engagement, this posts discusses tactics for discovery, the processes of defining content and sources for your listening activities. If a tree falls in a forest, and no one is around to hear it, does it make a sound?
Well, according to science, the answer is “no.” It will always produce a vibration, but without ears to receive it, there is no sound.
I recently attended an inspiring, energetic event called UXCamp DC 2010 (#uxcampdc) with Jared Spool and a number of others who are completely passionate about the topic. Forum One was a sponsor
Organizations that invest substantially in digital communications have an obligation to track their success. Success is best measured in terms of progress toward one’s objectives. And objectives should be more than just getting more pageviews and visits.
