Every year mega companies spend millions of dollars getting a spot in the super bowl commercials. This year Pepsi however decided to use the money for a different purposeâ€”funding innovative project ideas of various levels and sizes! Yes, you heard it right. They've decided to give money to YOU instead of the Super Bowl. The really cool thing is not only the ideas and projects can span a wide range of topics, but also be at different stages of development. They have grants as small as $5K for individuals looking for inspiration to get an idea off the ground, to those as big as $250K for organizations who can dedicate a lot of time and resources. More details on how to get started in this video:
Is it because it looks staged? Or because it reinforces our perceptions of the â€œoldâ€ and the â€œnewâ€, the â€œdevelopedâ€ and the â€œunderdevelopedâ€? Is it because it likely shows the beginning of the end of a complex relationship going back generations between a people and their culture?