emerging markets

Future innovation: Threat or opportunity?

A year may have passed since this particular edition of the Economist hit the shelves, but I bet you could replace “April 2010″ with “April 2011″ and few people would notice. I kept this edition back because of it’s special report on business and innovation in the developing world.

The “emerging market” handset trap

Today at Mobile World Congress, Vodafone announced “the world’s cheapest phone”. At $15 it certainly scores low on the price tag – which is good – but it also scores low on functionality – not so good. Not only is this a problem for any end user who might need (or want) to use it for things beyond voice calling and SMS, but it’s also perpetuating a long-standing problem in the social mobile world dating back over five years.

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