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Scaling Internet-Based Startups in African Markets

We’ve all heard of the idea that entrepreneurs are people who see a ‘gap’ in the market and then create a product or service to address that gap. The implication is that...

With innovation, less can be more.

If your technology solution turns out to be more complicated than the actual problem you’re trying to solve then you’ve probably fallen into the “over-engineering” trap. The temptation to try to be all things to all people, or to cram in as much functionality as possible, can be the death of many technology-based projects.

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