Part 1: Discover
Synopsis: The conversations on social media can really tell a rich story about your brand, topic, cause, target audiences, or other area of interest. It is important to develop effective listening techniques in order to make decisions and justify activities based on these stories. As the first in my series on best practices for listening and engagement, this posts discusses tactics for discovery, the processes of defining content and sources for your listening activities.
If a tree falls in a forest, and no one is around to hear it, does it make a sound?
Well, according to science, the answer is “no.” It will always produce a vibration, but without ears to receive it, there is no sound.