Expanding ICT Business Opps with iPhone Apps
With the rise of smartphones, more people are consuming content on mobile platforms. This presents both a marketing challenge and opportunity for ICT business. Mobile applications can greatly increase your presence and client interactions, but the new medium comes with its own, often confusing rules and social norms.
Samsource iPhone App
One organization that has navigated this terrain with success is Samasource - a nonprofit that connects developing world workers with jobs via the Internet. In launching their popular Give Work iPhone app, they've been able to greatly increase their profile and their revenues.
The iPhone app brought a wave of positive press, and established Samasource as an innovative company. It also increases the individual supporters of Samasource and the quality of work delivered by its workers.
ICTworks iPhone App
Building on that example, ICTworks has developed its own ICTworks iPhone App - free to download from the Apple app store. With it, you can keep up with all the latest content from ICTworks - News, Network, Twitter, and YouTube content.
If you don't have an iPhone, you can always subscribe directly to ICTworks via RSS, Email, Twitter, Facebook, or YouTube.
These iPhone apps are just two possible models for interacting with your customers on the iPhone. Add in the new Android operating system from Google, and the proliferation of Android smartphones, and we should see a proliferation of marketing opportunities on mobile platforms.