Kenya's Mobile Data Price War Results: 116% Growth in Mobile Advertising
BuzzCity, a mobile media company, is charting the impact of the mobile data price war between Safaricom and Bharti Airtel. Buzz City serves mobile ads, and in the 3rd Quarter of 2010, it served 506 million ad impressions to Kenyans, a 116% increase from the 2nd Quarter - the second quarter in a row of double-digit increases. You can read the full report here.
The Afrinnovator has a great synopsis of what this means:
This is a great testament to the growth of mobile and the mobile web in Africa. It’s interesting that sub-Saharan Africa has got representation from the eastern, western and southern regions in the top 20. Kenya is of particular importance given it posted the second highest percentage growth rate, second to China among the top 20! What’s more interesting is the number of impressions made relative to the potential population in both countries.
Now that's a good point. At this rate, Kenyans are seeing 12 ads per person per quarter, while Americans are only at 3 ads per quarter. Could that be BuzzCity's limited USA reach or Kenya's massive appetite for mobile web?
Get ICTworks 3x a week - enter your email address: