Girls talk about making media
This is a guest post by Bertil van Vugt, who works as the content director at Africa Interactive. Bertil and I met for the first time about a year ago at a tweet up in Amsterdam, though I had known about Africa Interactive’s fantastic work with African media professionals for much longer. I was thrilled to hear from Bertil last week that they’ve been working with Plan in West Africa, and have made 4 videos about the Girls Making Media project that I had written about earlier this month.
Men dominate the African media sector. Looking at our own database of over 2000 media-professionals in 50 African countries we see predominantly males. Fortunately we are also working with many talented women throughout the continent. When we were asked to produce videos and case studies about Plan’s Girls Making Media Project we got really exited about the initiative that is preparing young girls for a career in the media sector.
I work for Africa Interactive, a social venture delivering media and communication services with offices in Amsterdam, Nairobi and Accra. As I mentioned earlier we are working with local reporters, camera-crews and photographers throughout Africa to document activities of NGOs, multinationals and governments. While these organizations previously worked with Western crews who travelled to Africa, we work with African media-professionals and guarantee the quality of the productions.
There are many advantages of working with local crews. They know their way around; they speak the languages and understand the culture since it is theirs. These people can be fixer, translator and journalist at the same time. And not unimportant: the costs are lower compared to flying people in. For this Plan assignment we worked with experienced crews (male AND female) in Lomé (Togo), Bomi (Liberia), Makeni (Sierra Leone) and Sogakope (Ghana). Our, by the way female, employees in Accra and Nairobi did the video editing and we finalized the videos in our Amsterdam office.
The Girls Making Media project’s goal is to contribute to the elimination of gender discrimination and benefits at least 140 adolescent girls and 30 adult journalists in the most marginalized areas in each country. With this project, girls and adult journalists are trained on various topics aiming at increasing their capacity to produce quality information concerning girls’ rights. It is also empowering girls to advocate on issues concerning their well-being.
In the four videos we focus on the three-year program (which started one year ago) and show the development, achievements and challenges so far. We hear about the effect the project has on the girls and their communities. Also, the girls explain how they see themselves after learning media skills and talking about gender related issues on the radio and TV.
Girls interact with journalists
Together with the Plan West Africa office in Ouagadougou we developed the idea that the video-shoot should also be an opportunity for the girls to interact with our crews and learn from them. During the filming days there was room for questions and sharing of experiences. We received positive feedback from the crews and the Plan offices about the cooperation with the girls. I would like to use this space to thank the camera-crews who did a great job to create the videos: Comfort + Yudawhere (Liberia), Wotay + Idriss (Sierra Leone), Paul + Gary (Ghana) and Rodrique + Anselme (Togo).
Let me conclude by saying that I hope to welcome the girls to our network after they have finalized the GMM project!
If you are looking for any content on your activities in Africa, just contact me via e-mail: bertil [at] africanews.com or Twitter: @brutuz.