The Social Side of ICT4D

We all know that technology helps shape the way we work, learn, interact, and behave. We have also seen countless social issues come out of our own technology –online predators, pornography, piracy.

Pepsi Refresh Everything Project Fund

Every year mega companies spend millions of dollars getting a spot in the super bowl commercials. This year Pepsi however decided to use the money for a different purpose—funding innovative project ideas of various levels and sizes! Yes, you heard it right. They've decided to give money to YOU instead of the Super Bowl. The really cool thing is not only the ideas and projects can span a wide range of topics, but also be at different stages of development. They have grants as small as $5K for individuals looking for inspiration to get an idea off the ground, to those as big as $250K for organizations who can dedicate a lot of time and resources. More details on how to get started in this video:

Why does this picture trouble me?

I wonder.
Is it because it looks staged? Or because it reinforces our perceptions of the “old” and the “new”, the “developed” and the “underdeveloped”? Is it because it likely shows the beginning of the end of a complex relationship going back generations between a people and their culture?

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