mobile advertising

Kenya's Mobile Data Price War Results: 116% Growth in Mobile Advertising

BuzzCity, a mobile media company, is charting the impact of the mobile data price war between Safaricom and Bharti Airtel. Buzz City serves mobile ads, and in the 3rd Quarter of 2010, it served 506 million ad impressions to Kenyans, a 116% increase from the 2nd Quarter - the second quarter in a row of double-digit increases.

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