online marketing

How Can Digital Marketing Improve East African Development Outcomes?

More and more East Africans are going online every day. Many of these new netizens are also key development actors – from the wealthy and connected who can direct resources and change policy to the poor and underserved who we are often trying to reach. In our efforts to mobilize them, find new BOP markets, and expand opportunity, what technology medium works the best?

Alex Brown, the Welfare of Horses and the Effect of Social Media

In this interview from [email protected], Alex Brown, owner of the website Alex Brown Racing, dedicated to the welfare of horses (and saving them from the slaughter house), gives us a first hand account of his experience building the website and its popularity using social media tools including Wikis, discussion forums, YouTube Contests and Twitter.

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