3 Reasons Why the Kenyan Mobile Tariff Price War Matters to ICT Companies

Kenyan consumers are rightly excited that the mobile phone company Zain, now owned by Bharti Airtel, has kicked off a price war with just announced unprecedented low and permanent new tariffs of Kes. 3.00 to call and Kes. 1.00 per SMS message to any mobile network in Kenya. This huge price reduction caused such a storm of traffic on Zain's network, they actually had connectivity problems with other mobile phone companies.

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